The UK construction industry is not renowned as one of cross-supply chain conversation. Manufacturers are manufacturers. Wholesalers are wholesalers. Contractors are contractors. Our industry tends to run in these clearly defined groups without much mingling, and all the while we voice our frustrations about each group.
More than a logo or a product, a brand is the encompassing of an entire organisation. From the values a business promotes, to the manner product is packaged in, right through to the way in which the phones are answered, 'the brand' is the very foundation of an organisation.