Building A Brand In The Construction Industry | Chris Gibson, CEF

Published: September 29, 2023

“Your brand is what other people say when you’re not in the room” Jeff Bezos, Amazon Founder

More than a logo or a product, a brand is the encompassing of an entire organisation. From the values a business promotes, to the manner product is packaged in, right through to the way in which the phones are answered, ‘the brand’ is the very foundation of an organisation.

But how important is a brand within the construction industry, and how have things changed in this respect over the years?

We sat down with CEF Head of Group Contracting, Chris Gibson, to discuss this very topic, along with several others along the way. With an extensive background in the sector, and a respected member of the construction industry, this conversation offered some fascinating insights. Beyond branding, expect to hear Chris’ take on how CEF changed their image, the need to train and invest in the next generation, how wholesalers can offer a greater service than solely online businesses, and much more.

Useful links

LinkedIn – Chris Gibson

LinkedIn – https://www.linkedin.com/company/city-electrical-factors/

https://www.cef.co.uk/trade-hub/knowledge/tech-talks